Valmont Launches Luminosity Anti-Aging Sustainable Skincare with NYC Spa Pop-Up Marketing Campaign –

To celebrate the launch of its new Luminosity Skincare Collection, Valmont is hosting a dedicated “Luminosity Studio” Pop-Up at its first boutique in the United States, La Maison Valmont at The Carlyle Hotel in New York City.  
Powered by plants and specifically targeted for the “next generation of women”, the new Luminosity skincare collection works on tone and texture to reveal a glowing and luminous skin while boasting 100% recyclable packaging, said the company.  
The Luminosity Studio transforms the La Maison Valmont Boutique into an experiential, glow-filled tribute to the new collection’s focus on radiance and light-creation, said the company.  Upon entry, consumers will be enveloped in a “pink and holographic world” reflecting the packaging of the collection.  
The studio features product presentation, a Luminosity-inspired game, customized projection and interactive photo booth. Beauty experts and gifts round out the marketing experience.

New Valmont Luminosity products

Valmont Spa Treatments in NYC

To celebrate the skincare launch, the adjacent Spa Valmont at The Carlyle Hotel located inside on the third floor will be offering a new Luminosity facial treatment to coincide with the Studio.  The Luminosity of Ice facial resurfaces the complexion and adds full body radiance through its toxin flushing, facial reflexology-inspired massage.
Visit the Luminosity Studio from April 4 to April 24 at La Maison Valmont NYC, located at 35 E 76th Street.  All products are available at La Maison Valmont NYC and

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