The three products are meant to be taken at three different times of the day, namely 1) a probiotics fibre powder drink for gut and immune health at 7am, 2) a multi protein powder drink for mobility at 2pm, and 3) an evening powder drink for sleep and brain health at 9pm.
Sold under the name ‘Ganmai’ （敢迈）which means daring to take a step out, the product line “advocates the spirit of taking challenge and accepting new things”, according to the firm.
Healthy ageing has been a portfolio for Danone, on top of early life nutrition and medical nutrition, with the firm having formulated products such as Souvenaid powder and RTD drink for supporting memory function in individuals at the early stages of Alzheimer’s disease in Australia.
This time round, the new products are designed to address the most prevalent ageing-related conditions among Chinese age 40 and above.
This is also in line with the Chinese government’s national health agenda listed in the 14th Five-Year Plan unveiled on May 20. One of the plans is to combine the advantage of Traditional Chinese Medicine with Western medicine, as well as to drive technological innovation in TCM.
“As China’s aging population continues to grow, healthy aging has become a priority on Chinese society and government’s agenda. Ganmai seeks to provide the needed nutrition for people aged above 40, to better prepare them for a healthy aging life,” said Gregg Ward, Head of the Danone Open Science Research Center said.
“Ganmai was an innovation developed by the Danone Open Science Research Center for Life-transforming Nutrition, in collaboration with leading global and Chinese Scientific experts, to target the most important Chinese conditions of ageing.