The Media Leader: 100% Media Roundup: Jerry Buhlmann, C4, Peacock, NumberEight – Mediatel News

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.Thursday, 7 April

Le Monde to expand internationally

The 177-year-old French daily newspaper Le Monde launched an English version of its website today as it seeks to expand its readership into international markets.

Le Monde is looking to grow its digital subscription numbers from 425,000 to 1 million in the next few years, with a quarter of them reading the English version, according to a report from Bloomberg.

The move comes in advance of the French election, the first round of which will commence this Sunday and will likely draw significant international attention.

Jerry Buhlmann joins DEPT

Global digital agency DEPT has announced that former Dentsu Aegis Network CEO Jerry Buhlman has joined the company as non-executive chairman.

He will work closely with Dept’s Global CEO, Dimi Albers, and the rest of the board and executive team to support the company’s growth and global expansion.

Buhlmann was appointed CEO of Aegis Group in 2010, and following the merger with Dentsu became CEO of Dentsu Aegis Network (now Dentsu International) in 2013.

He is also chairman of Croud, the digital agency network.

Dozens of mayors and business leaders sign letter objecting to C4 privatisation

West Yorkshire mayor Tracey Brabin has coordinated a letter to Nadine Dorries signed by more than 70 people, including mayors and cultural and business leaders across the country, expressing “dismay” at the decision to sell Channel 4.

London mayor Sadiq Khan, and regional mayors Dan Jarvis, Andy Burnham, Steve Rotheram, Jamie Driscoll and Dr Nik Johnson signed the letter alongside creative and business leaders.

The letter stated: “Your decision to privatise threatens the Channel 4 we know and love, its commitment to nations and regions and the  UK’s unique, diverse and extraordinary creative sectors and independents. We would strongly urge you to reconsider this extraordinary and confusing decision.”

It also highlighted research from Ernst &  Young LLP which found if Channel 4 were privatised, the creative sector would be £2bn worse off, 2400 jobs in the creative industries would be put at risk and 60 production companies would risk closure.

Peacock to launch new Sunday morning MLB game package

Peacock, NBC’s streaming service, will host a new Major League Baseball (MLB) game of the week on Sunday mornings for 18 consecutive weeks, beginning on 8 May.

Though the first game between the Chicago White Sox and Boston Red Sox will be simulcast on NBC, the following 17 games will be available exclusively on Peacock.

The MLB has made a slew of deals this off-season that has fragmented viewing options – while MLB.TV offers users first-party subscription packages to watch games from outside their local area, new exclusive deals with streaming services cut into the offerings available.

NumberEight and AdTonos launch cross-media agreement

NumberEight, the privacy-first contextual intelligence platform, and AdTonos, the digital audio advertising platform, have announced a cross-media agreement to expand contextual targeting capabilities in audio advertising.

AdTonos will combine its ability to insert audio ads on any stream, including in-gaming audio, with NumberEights contextual intelligence data.

The agreement aims to deliver live user context and behavioural audiences so advertisers can reach audiences through audio without advertiser IDs or personally identification information.

Digital audio consumption has been on the rise over the pandemic with latest Rajar audience figures showing digital streaming now accounts for two-thirds of all listening. 

Wednesday, 6 April

Spotify to launch Batman Unburied narrative podcast, first in multiyear deal with Warner Bros.

Spotify announced Batman Unburied, the first narrative series to come in its multiyear deal with Warner Bros. and DC, will premiere 3 May.

The series is written by executive producer and Batman Begins screenwriter David S. Goyer and stars Winston Duke, Hasan Minhaj, Gina Rodriguez, Jason Isaacs, and Lance Reddick.

The launch comes on the back of The Batman’s passing $700m globally at the box office.

Spotify signed the deal with Warner Bros. and DC in June of 2020.

WarnerMedia CEO leaves ahead of Discovery merger

CEO of WarnerMedia Jason Kilar announced that he will be leaving the company following the closing of its merger with Discovery.

The statement comes amid other notices of leave – HBO Max executive vice president Andy Forssell and Warner Bros. chief Ann Sarnoff are also set to bow out, according to reports by Variety and The New York Times, respectively.

Discovery chief David Zaslav is expected to run the combined company.

Conservative MPs question Channel 4 privatisation plans

A number of Conservative MPs, including the chair of the culture select committee, have openly criticised plans to privatise the public service broadcaster.

Julian Knight, Conservative chair of the culture select committee, queried if privatisation plans were being pursued for “revenge” for “biased” Brexit coverage in a Twitter thread yesterday.

He clarified these were his views, and not those of the committee, and that privatisation, even for the wrong reasons, could work but must be part of a thorough overhaul of public service broadcasting.

Former cabinet minister Damian Green called the move “very unconservative”, while former Culture Secretary Jeremy Hunt said he was not in favour of it to Sky News.

Ex-leader of the Scottish Conservatives and current Times Radio presenter Ruth Davidson said it would be the “opposite of levelling up”.

Read more on Channel 4 privatisation here:

Snoddy: Take heart: the battle for Channel 4 has only just begun

Who should buy Channel 4?

Channel 4 ‘disappointed’ as UK Government pushes ahead with privatisation

LinkedIn is expanding its editorial team

LinkedIn News is seeking to employ 200 journalists worldwide, according to a report from Press Gazette.

That’s more journalists than The Independent, which has around 170 staffers.

LinkedIn currently employs three UK editors but is looking to triple that number to nine.

Twitter is adding an edit feature

Twitter announced it will be trialling an edit feature just one day after Elon Musk joined the board.

Earlier yesterday Musk posed the question to his 80.7 million followers whether they would want an edit button on the platform.

The platform says they didn’t get the idea from Musk, and that they will be testing the feature with Twitter Blue users in “the coming months”.

“ps: we weren’t joking” Twitter added in reference to its April Fools post on the subject.

Tuesday, 5 April

Elon Musk appointed to Twitter’s board of directors

Twitter has appointed Tesla CEO Elon Musk to its board of directors, a day after it was revealed that he had become the company’s biggest outside investor by buying a 9.2% stake (see below, 4 April).

Musk has courted controversy on the social media platform after being unsuccessfully sued for defamation when he Tweeted a British cave rescuer was a “paedo guy”.

He has also been charged by the US Securities and Exchange Commission for Tweeting “false and misleading” statements about his public companies, such as when he said he had “funding secured” to take Tesla private at $420 a share.

The SEC also mandates that anyone who buys more than 5% of a company’s common shares must disclose it in a filing within 10 calendar days. Musk signed his filing about Twitter 21 days after 14 March.

Smash Hits mag returns for Derry Girls promo

Bauer Media has launched a one-off special edition of Smash Hits magazine as part of a marketing campaign for Channel 4 comedy Derry Girls.

Produced by 4Creative for Channel 4 Marketing, the campaign is inspired by the 90s, the decade in which Derry Girls is set, and ‘last-day-of-school’ chaos in a nod to this being both the final series and final year of school for the show’s characters.

The 28-page magazine includes a pull out and over 150,000 copies of the magazine will be distributed.

Bauer Media said copies will be handed out across the UK, as well as being bagged up with this week’s issues of Heat and Closer.

Omnicom’s Mulch to join DAX at Global

Global has appointed Omnicom’s Mia Mulch to be the new programmatic and data director for its online advertising platform DAX.

Mulch is leaving Omnicom Media Group as managing director of its UK programmatic division, having spent eight years at the advertising and media agency network.

She will join Global next month to lead DAX’s international programmatic and data projects, reporting to Mark Halliday, director of DAX.

DAX operates in the UK, US and Canada.

UK to ban gambling advertising featuring sports, reality stars

The Committee of Advertising Practice announced that gambling companies will no longer be allowed to advertise their products using sports and reality stars in their promotion materials.

The ban will come into effect in October, ahead of November’s World Cup in Qatar.

The rules are designed to protect under-18s and other vulnerable groups.

Roku and Amazon reach multiyear extension for Prime Video and IMDb TV

Roku and Amazon reached a multiyear extension that will allow Roku to continue distributing Prime Video and IMDb TV on its devices.

Terms of the agreement were not disclosed, though the news sent Roku’s share price up over 7% yesterday.

The streaming hardware company reported it reached 60.1 million active users as of Q4 2021.

Monday, 4 April

BBC’s Dan Walker to move to Channel 5

BBC Breakfast host Dan Walker has announced he will be moving to 5 News and Channel 5 in a few weeks in a Twitter post.

He will host 5 News as well as other programmes across the channel.

He will replace Dr Sian Williams who will stay to present  Mind Matters with Dr Sian for 5 News.

Sunak asks Royal Mint to create government NFT

Chancellor Rishi Sunak has asked the Royal Mint to create the UK government’s first non-fungible token (NFT) to be issued in the summer.

The announcement comes as the Treasury publicised a wider plan to make the UK “a global cryptoasset technology hub”.

At the same time, it announced stablecoins will soon see regulatory measures so they may be recognised as a valid form of payment, the UK government will establish a Cryptoasset Engagement Group to work more closely with the burgeoning industry, and it will explore ways to ensure the UK tax system allows for further development of the cryptoasset market.

Read more on NFTs here: Too big to ignore? Why attitudes over NFTs in media are changing

Lenovo announces Stagwell Agency Assembly and Dentsu as media agencies of record

Lenovo announced Stagwell Agency Assembly and Dentsu will be their global paid media agencies of record.

Assembly will support Lenovo across EMEA, North America, and Latin America, while Dentsu will cover their Asia Pacific markets.

Lenovo had previously used a bespoke unit at Publicis for their global media business.

The two agencies will work alongside Lenovo’s new in-house Global Media Strategy Center of Excellence to collaborate on paid media advertising operations via a digital-first hybrid operating model.

Elon Musk becomes Twitter’s largest individual shareholder

Elon Musk purchased a 9.2% passive stake in Twitter, becoming it’s largest individual shareholder.

The buy comes just weeks after Musk publicly criticised the social media company for “failing to adhere to free speech principles”.

Twitter’s stock price jumped nearly 26% on the news.

Sir Ian Cheshire appointed Channel 4 chair

Ofcom has announced Sir Ian Cheshire has been appointed the next chair of Channel 4 for a three-year term.

Cheshire’s appointment has been approved by Culture Secretary Nadine Dorries and he will succeed interim chair Dawn Airey on 11 April 2022.

He is currently Chair of Spire Healthcare, environmental trust Menhaden, the Prince of Wales Charitable Fund and Mental Health at Work Leadership Council.

He is also a non-executive director of BT and has served as chair of Barclays UK, the British Retail Consortium, Debenhams and Maisons Du Monde SA as well as senior independent director at Whitbread.

In public service, he was lead non-executive director at the Cabinet Office and has chaired the Ecosystem Markets Task Force, the Economy Honours Committee and currently chairs the independent Food Farming and Countryside Commission.

Lord Grade confirmed as Ofcom Chair

Lord Grade has been confirmed as Ofcom chair by a government committee despite “lack of knowledge about social media and online safety”.

In a pre-hearing about the appointment to the communications watchdog, the Department for Digital, Culture, Media and Sport Select Committee noted while Grade will bring “a wealth of experience and knowledge of the broadcasting sector”,  it was “concerned about his lack of knowledge about social media and online safety”.

The report also stated he will play “no part in public debates about the future of Channel 4 and the BBC”.

Read more on Lord Grade’s appointment here:

Snoddy: At Ofcom, Lord Grade can become more than media’s Cheshire Cat

Lord Grade set to be appointed as Ofcom chair

In case you missed it last week:


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