Stellantis Appoints Tales & Heads As Middle East Agency – PRovoke Media

DUBAI — Stellantis – the world’s fourth biggest car maker, formed last year through the merger of Fiat Chrysler and the Peugeot group – has awarded its Middle East communications brief to Tales & Heads after a competitive pitch.

Tales & Heads, which specialises in strategic consultancy and creative storytelling, will manage corporate communications for Stellantis Middle East in addition to consumer and stakeholder communication campaigns for automotive brands Abarth, Alfa Romeo, Citroën, Dodge, Fiat, Jeep, Opel, Peugeot and Ram. The brief covers the GCC, Levant, Iraq and Pakistan.

The female-led agency – set up last year by former Asda’a BCW chief strategy officer Margaret Flanagan and consumer and healthcare lead Lisa King – will support the automaker’s global product and technology plans, as well as the expansion of its network and investment in community activations and regional launches.

Stellantis head of corporate communications in the Middle East, Reham El Didi, said: “Not only are we launching fresh products and supporting our beloved models, we’re also building our low emission and electric vehicle momentum. Stellantis is making investments of more than €30 billion by 2025 in electrification and software strategies, fueling our ambition to become a sustainable mobility tech company and the leading player in premium customer experience. Achieving this ambition relies on working with partners who share our belief in leveraging brand storytelling and building on our community heritage, which is why we chose Tales & Heads.”

Flanagan added: “When we set up Tales & Heads just over a year ago, we made a commitment to work with progressive and forward-thinking brands and businesses. Stellantis not only has a stellar portfolio of some of the world’s most loved and legendary automotive marques but is also committed to investing in sustainable technologies and making a positive impact wherever it operates. We look forward to working with Stellantis to create integrated campaigns that are driven by insight; connecting with audiences across the region in ways that are culturally relevant, human and memorable.”

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