Wellness is winning these days when it comes to facial care, body care and other personal care products. In a Zoom presentation for editors on November 3, indie wellness brand Endota revealed some new developments at this Australian clean beauty brand.
At the top of the list is Endota’s New Age Brightening Hydrogel Eye Mask. According to company CEO Melanie Gleeson, “Our super-cool, soothing gel mask is designed to illuminate, replenish and protect your most precious asset by infusing delicate under-eyes with sustained moisture, energizing caffeine and skin-saving antioxidants.”
A nurturing complex targets puffiness, dark circles, wrinkles and lines, achieving visibly more awake peepers in an instant. Experience an eye zone that looks smooth, rested and calm today, added Gleeson.
Endota’s online presentation also highlighted the following new products:
- Deep Hydration Moisturizer – Grapeseed oil and omegas 3, 6 and 9 penetrate deeply to replenish lost moisture and help strengthen skin elasticity.
- Charcoal Detox Mask – This rich charcoal and clay mask works to coax out impurities and reduce excess oil, while natural argan oil helps to regulate the production of sebum to balance and repair skin.
- Radiance Boost Serum – This powerful antioxidant serum contains active ingredients and botanicals to help give dull skin a boost and promote a radiant complexion.
- Peptide 8 Hyaluronic Serum – A super-hydrating, all-in-one repair serum is clinically tested to target all the visible signs of aging.
Natural components and a general focus on wellness is the main goal of Endota’s clean beauty collection spanning everything from hand soaps (LINK) to candles to essential oils.
“We believe what we leave out is just as important as what we put in,” said Gleeson.
From the beginning, Endota has developed pure products with botanically based ingredients in scientifically tested formulas. And, Endota’s clean beauty seal means the product is free from over 50+ prohibited ingredients.”
At press time, Endota is expanding its reach in the US from spa locations to retail.
“We combine the best of science and nature to produce formulas that deliver incredible results,” she added. “Our internal list of prohibited ingredients has evolved over time. It is based on our safety evaluation of ingredients using sound scientific principles.”