The poll of sector leaders shows intense competition for team members. Three in five (59%) say they will recruit at a greater rate than usual this year, a jump of 13 percentage points since the last confidence survey in December.
However, nearly one in ten (9%) roles remain vacant and open for applications — though this marks a drop from the figure of 14% in late 2021. Only half (52%) of leaders say they feel confident about their recruitment and retention in the next 12 months.
“Recruitment continues to be a major challenge for the sector as it builds back after an extremely challenging two-year period,” says Sebastien Sepierre, managing director – EMEA, Fourth.
“When it comes to labour, it’s more important than ever that sector businesses are continuing to plan ahead, helping them to accurately manage demand and ensure they have the optimum number of staff across each and every shift.”
Staff shortages are leading business leaders to sharpen their HR strategies in a variety of ways. Nearly four in five (77%) say they have offered better pay to try to retain staff, increasing their levels by an average of 11%. High numbers are meanwhile stepping up levels of communication with staff (85%), creating more learning opportunities (82%) and focusing on staff wellbeing and mental health (72%).
The Business Leaders’ Survey also highlights the impact of increases in the National Minimum Wage and National Living Wage from April. Two thirds (67%) of leaders say this is a key challenge in 2022.