Whether it’s reducing wrinkles and fine lines or achieving that “dolphin skin” look, the anti-aging category is on fire as aging becomes a force to be reckoned with for much of the population.
So what does it take to formulate a great beauty-from-within product? Gene Bruno, MS, MHS, RH(AHG) said he knows exactly what it takes. Armed with a proven track record of formulating innovative, evidence-based dietary supplements, the vice president of scientific and regulatory affairs for NutraScience Labs said that as we mature, we naturally become more interested in anti-aging.
Aging attracts unprecedented attention
Bruno pointed out that according to Pew Research, 68% of all Americans are middle-aged or older. Generation X (40-55 years) represent 27%, while Baby Boomers (56-74 years) comprise 30% and the Silent Generation (75-92 years) makes up 11% of the US population.
“Even amongst Millennials, who represent 30% of the population, some are just about to turn 40 and are now more interested in anti-aging,” said Bruno. “Men are definitely interested in this category—especially products for memory and joint function. However, more than used to be the case, many men now appear to be interested in the anti-aging aspect of their skin. This is certainly more prevalent in Millennials and Generation Xers.”
Ingredients driving anti-aging skincare
Ingredients that have a direct impact on the aging process, or that impact some of the less desirable attributes of aging are quickly gaining popularity.
Resveratrol is a natural antioxidant compound found in grapes, peanuts and Japanese Knotweed (Polygonum cuspidatum), providing antioxidant protection to the plants—as well as to humans who consume them. Bruno explained that the excitement surrounding resveratrol is associated, at least in part, with the understanding that it helps activate the SIRT 1 gene, associated with longevity. Resveratrol also neutralizes free radicals that can damage skin. A 2010 study found that the free radical molecules that resveratrol fights against create the effects of aging in skin and can damage any cell in the body.