Newcastle marketing group N21 to create new jobs as growth continues – Business Live

Tyneside digital marketing group N21 is poised to create more jobs at its UK and US bases following a year of growth.

Byker based N21 Group, which operates Silverbean, Ortus and North marketing agencies, has more than doubled its headcount from 40 to 90 over the last 12 months after picking up a number of new clients.

The firm’s CEO Neil Robbins said the group is set to grow by 50% again this year, on top of Silverbean EMEA and Australia bases more than doubling their staff numbers, and the firm’s launch in the US earlier this year.

Read more:US launch creates jobs

The company had been due to open its first US base last year but hit the pause button during the pandemic, instead opting to open in Chicago in February.

Mr Robbins plans to recruit a managing director for digital PR-led search marketing agency North within the next year and he is also set to hire support in the US market before the end of the year.

Meanwhile, the firm has appointed Damian Hall as global managing director for partnership marketing agency Silverbean, to sit alongside his current responsibilities as COO. He has been with the business for seven years, having initially joined as a non-executive director.

Mr Hall will manage Silverbean’s growth across the globe and will be directly responsible for leading the agency’s people development plans.

He said: “We are growing rapidly across the world, so my focus is developing our leadership and management teams through a world-class development programme. I’ll also look to hire brilliant talent from our local universities and fast-track their progress to help them become outstanding at their roles.

“Part of my role now is to create an environment at Silverbean where every single one of our people is given the opportunity to realise their professional potential, and to support them in doing so.”

The appointment comes amid rapid expansion for the agency – which is experiencing demand and record revenue across EMEA, APAC and North America.

Mr Robbins added: “The strategy I rolled out two years ago to create a performance marketing group with three specialist agency brands has fuelled growth across every part of our business.

“Silverbean’s global potential is huge. I felt that by becoming global MD, Damian could provide the focused leadership required to manage that growth pro-actively across the territories we operate in.

“Additionally, with the exciting speed of growth I am seeing with North, it’s clear that before too long I will need to hire someone with the right background and attributes to lead the agency strategy.”

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