Marketing Automation Manager Technical job with BPP EDUCATION GROUP | 271091 – Times Higher Education (THE)

Job Profile Marketing – Automation
Contract Type Permanent

Job Purpose

To develop the digital marketing strategy for BPP through the implementation of accurate communication strategies through specifically targeted audience selections. Through the use of an automation platform (Salesforce Marketing Cloud), you will create and maintain customer marketing and transactional journeys to enhance the consumer experience, drive growth and streamline internal processes.

This will in turn optimise the potential of every customer relationship. This will be achieved through the use of leading edge techniques and the implementation of best practice in the areas of Marketing Automation and Customer Relationship Marketing.

This role would suit an individual who has experience of building and automating customer journeys using Salesforce Marketing Cloud’s suite of products in particular Automation Studio, Contact Builder and Email

Key Responsibilities:

  • Responsible for developing automation communications throughout the various customer life cycles
  • Implementing the Marketing Automation road map by delivering new journeys and automation based on specific requirements and business goals
  • An understanding of our products, markets and their audiences, and which messages will resonate best with each.
  • Develop best practices, and work side by side with the product, channel and content team in integrating marketing automation into the DNA of the business
  • Work with the product and content team, mapping the right content to the right place in the buying cycle against the various personas including but not limited to students and employers
  • Monitor and audit live automation’s and journeys to ensure accuracy and functioning as expected
  • Act as a liaison between the sales and admission team ensuring consistency between workflows marrying email/content against the sales and admission process
  • Management and execution of marketing communications via Salesforce Marketing Cloud
  • Automation of customer service messages both for prospects and customers
  • Creation of testing programs to evolve segmentation and life cycles

Department Marketing – Customer Insight
Vacancy location UK, Home Based, Home and Office Based

Candidate Criteria

  • Evidence of technical understanding of automation processes
  • Excellent analytical and numerical skills, preferably in a marketing background
  • Ability to problem solve and use out of the box thinking
  • Experience of programming languages (Ampscript, SQL, Javascript,
  • Have the confidence and ability to communicate technical solutions and analysis to non-technical people
  • Ability to take projects through from concept to completion, potentially over a longer period of time
  • Experience of working with a Marketing Automation platform
  • Able to interpret large datasets and modify if required
  • Accurate, persistent with excellent attention to detail
  • Experience with (Sales Cloud)
  • A strong background in lead generation programs, email marketing best practices, and inbound marketing

Employment Details

Contract Hours 37.50
FTE 1.00
Salary 35,000 – 40,000

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