IFA Is Back: Take an Early Look Around Europe’s Biggest Tech Show of 2022 – PCMag

BERLIN—Vendor participation at IFA 2022 doesn’t quite match pre-pandemic levels but, in the days leading up to the show, the sprawling Berlin Messegelände exhibition grounds are still bustling with some 1,100 exhibitors(Opens in a new window) (down from 1,800 in 2019). Most of the big names in the consumer electronics and home appliance space are here including Bosch, Electrolux, Garmin, Haier, LG, Miele, Panasonic, and Samsung, just to name a few. PCMag is also in Berlin to report the latest tech announcements live from the show floor.

This year’s IFA comes at a challenging time for the technical consumer goods (TCG) market. Fueled by the pandemic, the TCG market enjoyed exceptional growth in 2020 and 2021, respectively increasing 3.9% to $1.250 trillion and then 12.6% to $1.407 trillion, according to Sara Warneke, managing director of GFU consumer and home electronics.

Keynote address during IFA trade show in Berlin


Sara Warneke, managing director of GFU consumer and home electronics, discusses the state of the TCG market during the IFA opening press conference
(Credit: Angela Moscaritolo)

“The pandemic-related boom is over, and the market is back to normal,” Warneke said during the IFA opening press conference. “But current sales are above 2019 levels.” 

If you’re hesitant to purchase a big consumer tech item at the moment, you’re not alone. Due to Russia’s war on Ukraine, inflation, supply chain issues, and COVID-19 uncertainty, global consumer confidence is trending down, Warneke noted. 

Looking ahead, Warneke mentioned one factor that could drive consumer electronics sales this fall: the 2022 FIFA World Cup. Because the global soccer event is set to take place during the chilly months of November and December, people might be more likely to stay home and watch the action. And nothing spurs TV upgrades like a major sporting event. There is no shortage of new TVs here at IFA either, including LG’s buzzy model LX3 OLED, which can switch from a flat screen to a curved screen and back again with the press of a button. 

Meanwhile, energy efficiency is now the most important criterion for consumers looking to replace big-ticket home appliances such as refrigerators and washing machines, according to vendors. Companies like Bosch, LG, Miele, and Samsung are ready to meet that demand with ultra-efficient models that promise to lower your monthly bills. At nearly every press briefing so far, vendors have highlighted their efforts around sustainability, the big buzzword of IFA 2022. 

Recommended by Our Editors

IFA opens to the general public starting on Friday, Sept. 2, but if you aren’t planning a trip to Berlin, we can help quell your IFA FOMO. We’ll be walking the show floor and bringing you all the action from the Messe. In the meantime, keep scrolling for an early look inside IFA 2022.


Inside the IFA opening press conference


Inside the IFA opening press conference
(Credit: Angela Moscaritolo)


Some of this year's exhibitors


Some of this year’s exhibitors
(Credit: Angela Moscaritolo)


Panasonic is committed to TVs


Panasonic CEO Masahiro Shinada says the company is committed to TVs
(Credit: Angela Moscaritolo)


Jackery Explorer 1000 Pro


Jackery announced the $3,999 Explorer 1000 Pro solar-powered generator, which comes with four 200W solar panels that promise to fully charge it up in 1.8 hours, even if it’s cloudy
(Credit: Angela Moscaritolo)


A human-sized dishwasher greets you at Miele's booth


An enormous dishwasher greets you at Miele’s booth
(Credit: Angela Moscaritolo)


Bosch booth at IFA


Bosch booth
(Credit: Angela Moscaritolo)


Bosch Managing Director Harald Friedrich


Harald Friedrich, managing director at Bosch, discusses the energy efficiency of the company’s latest appliances
(Credit: Angela Moscaritolo)


Qualcomm Ferrari


Qualcomm brought a Ferrari race car to IFA
(Credit: Angela Moscaritolo)


Shark AI Self-Empty XL RV2502AE


Shark showed off its AI Self-Empty XL RV2502AE robot vacuum
(Credit: Angela Moscaritolo)


Amazfit GTS 4 (left) and GTR 4 (right) watches


Amazfit announced the GTS 4 (left two) and GTR 4 (right) watches
(Credit: Angela Moscaritolo)


Samsung press conference


Inside Samsung’s crowded press conference
(Credit: Angela Moscaritolo)


Samsung and TikTok collaborated


Samsung announced a music collaboration with TikTok
(Credit: Angela Moscaritolo)


Samsung's IFA push is sustainability


Samsung’s booth features the buzzword of IFA 2022: sustainability
(Credit: Angela Moscaritolo)


Samsung Bespoke appliances


Samsung showed off its Bespoke appliances
(Credit: Angela Moscaritolo)


Samsung Galaxy Watch 5 smartwatches


The Galaxy Watch 5 Pro on display at the Samsung booth
(Credit: Angela Moscaritolo)


Bespoke Samsung Galaxy Z Flip 4


A Bespoke version of the Galaxy Z Flip 4 at the Samsung booth
(Credit: Angela Moscaritolo)


Shift Mobility


The Shift Mobility booth
(Credit: Angela Moscaritolo)


Shift Mobility booth at IFA


The Shift Mobility booth
(Credit: Angela Moscaritolo)


Stay Tuned for More From IFA

We’re excited to finally be back at IFA in person. Follow along with all of the latest news and announcements from our IFA 2022 event page to catch all of our latest coverage.

<div x-data="window.newsletters()" x-init="initNewsletter({"id":1,"list_id":17768392,"status":"Published","title":"What's New Now","deck":"Your daily dose of the latest tech stories, best new products, and expert advice from the editors of PCMag.","slug":"whats-new-now","courier_list":"Whats New Now","image":{"path":"newsletters\/17768392.jpg","metadata":[]},"preview_link":"https:\/\/secure.campaigner.com\/csb\/Public\/show\/g6xi-2kqu0e–10iw0e-i5zs6df6","contextual_title":"Get Our Best Stories!","contextual_deck":"Sign up for What’s New Now to get our top stories delivered to your inbox every morning.","first_published_at":"2021-09-30T21:30:40.000000Z","published_at":"2022-08-31T18:35:24.000000Z","last_published_at":"2022-08-31T18:35:20.000000Z","created_at":null,"updated_at":"2022-08-31T18:35:24.000000Z"})” x-show=”showEmailSignUp()” class=”rounded bg-gray-lightest text-center md:px-32 md:py-8 p-4 mt-8 container-xs” readability=”30.769230769231″>

Get Our Best Stories!

Sign up for What’s New Now to get our top stories delivered to your inbox every morning.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.

Spread the love

Leave a Reply

Your email address will not be published.