Hyundai Mobis to Showcase Breakthrough Automotive Technologies in Paris – BusinessKorea

Hyundai Mobis’ global order status

Hyundai Mobis will hold a technology show in Paris on June 14 and 15 to present its latest products and new technologies.

The tech show will be held at the JP Beltoise Circuit, a racing track. The company will unveil 27 brand-new technologies, including AR head-up displays (HUDs), grille lighting, swivel displays, in-cabin sensing, in-wheel systems, and rear wheel steering systems (RWS).

The show will cover all essential technologies in the field of autonomous driving, electrification, and in-vehicle infotainment (IVI). These technologies meet strict European requirements in terms of quality and sustainability and will be embedded in electric cars and 48v mild hybrid cars.

Axel Maschka, head of Global OE Sales, executive vice president at Hyundai Mobis, said, “Hyundai Mobis will seek to win new orders for its latest products and satisfy the needs of European customers. To this end, we will mount diverse tech marketing campaigns.” The company said orders from Europe have doubled every year for the last three years.

To further increase touchpoints with customers worldwide, Hyundai Mobis participated in the IAA (International Mobility Show in Germany) in September 2021 and the CES in Las Vegas in January this year. Hyundai Mobis also set up new key account management (KAM) organizations in North America, Europe and Japan and expanded its R&D network with engineering experts from various automotive fields to best address regional customers´ needs and expectations.

Hyundai Mobis’ strategic products for the European market
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