EMEA Industry News In Brief (August 8, 2022) – PRovoke Media

LONDON — Dragonfly Aerospace, the South Africa-based space engineering firm, has appointed UK agency Curzon PR to lead the public relations campaign for its ongoing global growth. Curzon PR will work closely with the Dragonfly team to drive the firm’s mission, and profile and engage with investors and stakeholders. Dragonfly is part of South Africa’s space innovation sector, currently focused on createing compact high-performance imaging satellites.

LONDON — FleishmanHillard has hired Vijaya Varilly (pictured) as UK head of youth and partnerships. Varilly’s new role consists of working as a senior cultural strategist across global activations within the global culture unit while reporting to global managing director of consumer culture and EMEA head of brand and lifestyle marketing Lauren Winter. She will also offer cultural strategic insights across the agency’s existing client portfolio, closely working with client leads. Vijaya will be joining FleishmanHillard UK from W Communications and has previously worked at Ogilvy, Mission and John Wiley and Sons.

LONDON — The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have launched a joint mental health survey, in partnership with Opinium, as part of a collaboration designed to address mental health challenges in public relations. Due to a study that revealed that 90% of PR professionals reported poor mental health in the past twelve months, the survey was created to benchmark the industry’s progress on mental health. The organizations have also relaunched their Heard Mentality campaign, which urges leaders to hear the concerns of colleagues and encourages constructive discussions among teams. Agency, in-house and independent practitioners are invited to host conversations during the month of October 2022.

LONDON — Dermalogica has appointed Rise at Seven to accelerate digital growth in the company’s key international markets. The agency will work on a creative approach for search, PR and brand campaign briefs. Rise at Seven has launched a service called Rise Live. This new initiative covers reactive social, PR, influencer, content and paid performance using Early Risers’ trend tracker tool.

CAPE TOWN AND CAIRO — Ethicore Political Lobbying has partnered with Moharram & Partners. This partnership, meant to help bring together Africa and the Middle East, will provide clients with a comprehensive service offering that includes strategy coordination resource alignment, seamless execution and integrated account management.

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