Choosing the best beauty products from the 15,000-plus options that launched in the U.S. this year could be a daunting task. But ELLE’s beauty team was up to the challenge. We tested, re-tested—and then asked experts to test too—all in the name of compiling a comprehensive list of the year’s 44 best innovations. Try them and see what these pioneering problem-solvers can do for you.





Future of Beauty Judges

This year’s judging panel featured three dermatologists, a plastic surgeon, five makeup artists, two hairstylists, a fragrance expert, and a lash extension specialist. The judges were selected for their expertise and impartiality.