Drugstore giant CVS Pharmacy announced this week via press release the introduction of six home health care products developed in collaboration with Michael Graves Design. The modernized collection was developed for aging adults, caregivers, and disabled people; the goal was to help them lead fuller, more independent lives by making self-care easier. The products include analog assistive technologies such as canes, walkers, shower chairs, and commodes.
“There will be more than 70 million Americans ages 65 and older by 2030, along with millions of caregivers and other customers who need these types of products because of illness or while recuperating from an accident,” said Brenda Lord, Vice President of Store Brands at CVS Health, in the company’s press release. “By filling an unmet need for functional, but beautifully designed products, we aim to help improve the everyday lives of those who rely on these tools and who are seeking a more premium and customized market offering.”
CVS noted in the announcement the collection was designed after “extensive research” with users, caregivers, and clinicians. The insights gleaned showed customers prefer home health products that improve usability while being aesthetically pleasing and minimalist in style. The collection represents the company’s “commitment to transforming health care into a more personalized experience through new technologies and innovations that can help improve quality of everyday life.”
This week’s news of the new home health products comes a few months after CVS announced the release of Spoken Rx, a feature of the CVS app that makes reading medicinal labels more accessible to the Blind and low vision. It was also the result of a collaborative effort, this one with the American Council for the Blind.
CVS says “most” of the new home health products are now available for purchase on the company’s website. They will hit the shelves of the more than 6,000 CVS Pharmacy retail stores nationwide beginning in March.
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