Brand Manager UK/EMEAToy World Magazine | The business magazine with a passion for toys – Toy World

The Company

YuMe is an award-winning toy and consumer products manufacturer and part of The Maxx Group. Our range of engaging licensed products is sold worldwide. We combine insights, innovation and agility to deliver branded consumer products that amaze and drive cross-category growth.

The Role

We have an immediate opportunity for an innovative, product-centric Brand Manager to join our London team. The primary focus of this role will be directed towards our Disney, Marvel, Netflix, Hasbro and Among Us ranges, as well as our other licensed toys and consumer products. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development.

Key Responsibilities:

Business Planning

  • Marketing strategy: assist in developing, executing and owning marketing plans, communication, activity planning, key drivers, and publicity.
  • Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance of brands/products.
  • Trade marketing strategy development and execution, including in-store POS and catalogue planning.

 Brand Management

  • Brand and product launch timing, including product life cycle planning, future product planning and exclusive opportunities.
  • Undertake relevant market research (e.g. focus groups), report findings and provide recommendations to relevant stakeholders.
  • Regularly analyse market data and report findings to relevant team members.
  • Assist in planning and executing internal and external promotional events and materials such as Toy Fair, Nuremberg, customer presentations etc.
  • Manage assigned agency and brand relationships.

Ideal Candidate

  • Strong knowledge of the retail toy industry and operations, including planogramming.
  • Understanding of product development, product ranges and key categories.
  • Expertise in advertising fundamentals, including brand development, strategy and management.
  • Excellent written, verbal and client-facing presentation skills.
  • Ability and willingness to travel within the UK, Europe and overseas when necessary.
  • Fluent in Microsoft Office Suite: Word, Excel and PowerPoint.

Working Conditions

This is a permanent, full-time position that offers a comprehensive compensation package, including a competitive salary commensurate with experience, health & medical benefits, life assurance, pension, and performance bonus

This role will be based at Great Western Studios, 65 Alfred Road, London, W2 5EU. We are currently working on a hybrid schedule of two days in the office and three days WFH.

Equal Opportunities Statement

Maxx Group is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How to apply

Please send your application to

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