BMW taps Finnish supplier for help with iX’s AR tech – Automotive News Europe

Finnish automotive software and services supplier Basemark says it has “contributed significantly” to the augmented reality (AR) applications found in the BMW iX.

Basemark’s AR-over-video solution helps point the way on the full-electric crossover’s navigation system, showing upcoming turns and lane recommendations directly on infotainment screen.

The front-view camera automatically sends live footage to the curved touchscreen where interactive arrows appear to show the driver exactly where to go. The map remains visible because of split-screen functionality.

AR features also help with parking in congested urban environments, guiding the driver toward available spots, informing about parking limitations and rates, and augmenting the driver’s spatial awareness during parking, Basemark said in a release.

Spread the love

Leave a Reply

Your email address will not be published.