Barcelona, Spain’s coastal city and one of the top tourist destinations in the world, is expected to serve as a bridge for Korean beauty tech startups to advance into Europe as Korea’s promising beauty tech startups are given opportunities to show off their products at the city’s biggest shopping mall, Glories.
The Seoul Business Agency, the Seoul metropolitan government’s agency to help Korean startups make inroads into international markets, on Tuesday signed an agreement with the Spanish city for a partnership to aid Korean startups’ global push.
Under the agreement, K-beauty tech firms, such as Lululab for AI-based skin analysis, Becon for hair loss solutions and Reziena for at-home beauty solutions, will open their pop-up stores in Glories Shopping Mall, located in Sant Marti district of Barcelona with 150 brand shops, restaurants, and cinemas. Their pop-up stores will be operated for two months from September.
The SBA’s pilot program is expected to help K-beauty startups speed up their penetration in the global market especially Europe. The agency already carried out a testbed project in Barcelona for a year, from May last year to April this year to help Korean startups’ business potential in overseas markets. It invited 12 startups, Mopiclabs and 12cm to the project where they received positive responses from local consumers for their products and services.
By Chung Ji-sung and Jenny Lee
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