AWS re:Invent 2021: All the latest news, announcements and more – TechRadar



aws reinvent day 2 keynote

(Image credit: Future / Mike Moore)

And that’s a wrap for today. Sivasubramanian leaves us with the tought that beign a data-driven organization is “imperative for the future…it’s the difference between those that thrive, and those that will survive.”

Thanks for joining us today, and stay tuned to TechRadar Pro for all the latest updates and more from re:Invent 2021 over the final two days.


aws reinvent 2021 day 2

(Image credit: Future / Mike Moore)

Looking to the future now – developing the next gen of ML developers, lowering the bar and making it more accessible is a major challenge for AWS.

Current tools are either too complex or too simplistic, Sivasubramanian notes, but AWS is now launching Amazon SageMaker Studio Lab – a free platform that lets users sign up to get access to AI and ML tools, letting you start in a way that suits you.

Amazon wants to help train 29 million new AI and ML develoeprs by 2025, and hopes its new tools can help do just that, Sivasubramanian says.

The company is also investing heavily is diversity and equal opportunity programs, lowering the barriers of entry to people all over the world.

There’s also a new AWS AI & ML Scholarship Program, offering $10m a year for students looking to undertake courses in these fields.


aws reinvent day 2

(Image credit: Future / Mike Moore)

Chatbots are another useful instance, notes Sivasubramanian as he pivots to talking about contact centers.

What seperates a bad chatbot from a good one? AI, apparently, with conversational design a vital new technology – but one that is very much still in its infancy.

Luckily, AWS is launching Amazon Lex Automated Chatbot Builder, a new capability that reduces bot design from weeks to hours, simplifying design with adavanced natural language understanding.


Swami is back once again, noting how end-to-end solutions are critical to solving business problems, hence AWS’ major investment in a range of such tools.

End-to-end AI solutions can be crucial for businesses to solve some of their most pressing issues, he notes, with optimization, customization and personalization all welcome boosts.

Search experiences can be a big part of this, he notes, and to enable this, there’s a new Amazon Kendra Experience Builder tool to deploy intelligent search applications in just a few clicks.

“This will make it a whole lot easier for IT department to build in-site search”, Sivasubramanian says.


AWS sagemaker at reinvent 2021

(Image credit: Future / Mike Moore)

Now it’s time for a deeper look at SageMaker Canvas, which was announced yesterday by AWS CEO Adam Selipsky, and offers analysts a better way to get more out of mountains of data.

Providing more useful forecasts and analytics can help save businesses of all sizes and all industries, AWS reckons, providing a theoretical example of a company looking to accurately estimate how many computing devices it would need for an increasingly remote workforce.


That’s not all for Amazon SageMaker though, as the platform is getting three new innvations:

Training Compiler, which lets you accelerate model training by 50%

Inference Recommender, which can reduce the time to deploy from weeks to hours

– Serverless Inference, which lowers cost of ownership with pay-per-use pricing

“All of these new innovations are going to make it a lot easier for you to scale machine learning in your organization,” Sivasubramanian notes.


AWS reinvent 2021 day 2

(Image credit: Future / Mike Moore)

Swami is back, and ready to talk about structured vs unstructured data.

“Data is the fuel for machine learning,” he says, but adds that even with the right strategy in place, preparing data can be the most infuriating part of building ML technology.

Amazon SageMaker Ground Truth goes a long way to help with this, offering pre-built workflows, templates and multiple workforce options for customers such as the NFL. 

But that’s not enough, and the company is now launching Amazon SageMaker Ground Truth Plus, which lets users deliver high-quality training databases fast, without writing a single line of code.

There’s also a new SageMaker Studio Notebook, allowing users to access a wide range of data sources, and perform data engineering, analytics and ML workflows in one notebook.


aws reinvent 2021 day two

(Image credit: Future / Mike Moore)

AWS’ new instances can provide the bedrock for all your ML needs, Sivasubramanian says.

But in order for ML to truly scale, it needs to get a lot easier to adopt. It’s only in the last few years that accessibility have improved enough for ML technology to become more mainstream.

Tools like Amazon SageMaker can play a vital role, providing every developer and data scientist with the tools they need to build and deploy ML models at the lowest cost, he says.

He brings on Aurora co-founder and CEO Chris Urmson to explain how it is using ML technology to help develop the next generation of smart, driverless vehicles.


aws reinvent dy 2

(Image credit: Future / Mike Moore)

After a quick video message from Slack, another major AWS customer that has boomed during the pandemic using the likes of AWS Chime, Transcribe and AWS data analytics platforms, Sivasubramanian returns to discuss innovation – starting with Machine Learning.

“Machine Learning is one of the most innovation technologies we will encounter in our generation…having the right data strategy is vital to this transformation,” he notes.

More than 100,000 customers are currently using AWS for machine learning, more than any other provider, he adds, offering the broadest set of technologies around today.


Sivasubramanian is back, and talking about technology and culture, and how the two can interact. Having a data-driven organization means treating data like an organizational asset, but also encouraging data literacy and championing data-driven decision-making, he says.

He brings on ADP, a customer in the HR software and services industry, to talk about helping people improve their lives through the power of data.


aws reinvent day 2

(Image credit: Future / Mike Moore)

First product demo of the day is looking at how AWS Redshift serverless and QuickSight Q can allow companies such as gaming developers to get real-time feedback and data to scale up their services without delays.


Sivasubramanian is now taking a thorough look at Amazon Redshift, and the various innovations it has brought to customers over the years.

Amazon QuickSight is here too, with the new QuickSight Q tool allowing customers to get answers quickly and easily, makign BI accessible to all users without training, he adds.

There’s a cool example of how the NFL is using Amazon QuickSight Q to share stats with broadcasters, writers and everyday fans in an engaging and interesting way.


aws reinvent day 2

(Image credit: Future / Mike Moore)

Now we’re on to unifying your data.

Breaking down your mountains of data can be vital to cracking the insights your business needs, Sivasubramanian notes.

Many companies are doing this via data lakes, enabling them to collect, store and analyze data from a range of siloes – and more data lakes run on AWS then anywhere else.

Building a data lake on Amazon S3 offers unmatched durability, availability and scalability, as well as great security and analytics tools. 

Using the newly-announced AWS Data Lake Formation tool gives a quick way to build a data lake that works for you, and Amazon Athena gives a useful way to analyze all the data to get the insights you need, he adds.


Sivasubramanian turns now to databases – often the unheralded workhorses of many businesses.

AWS offering broadest portfolio of purpose-built databases, he says, outlining customer uses from Netflix to the German Bundesliga football league.

It’s clear that moving to a managed database system can provide incredible savings in time, money and effort, he notes.

Over 500,000 databases have been migrated to AWS already, he adds – but building a migration plan can be challenging. So the company is launching AWS Database Migration Service Fleet Advisor, which it says can help accelerate database migration with automated inventory and migration recommendations.

This can do in hours what used to take weeks, Sivasubramanian says.

“This is going to make it a lot easier for you to modernize your data,” he adds.


AWS reinvent day 2

(Image credit: Future / Mike Moore)

We have a new announcement! Sivasubramanian mentions how customers want help diagnosing data performance issues – AWS wants to help provide alerts to fix it, helping identify performance and operational issues at scale.

To do that, the new Amazon DevOps Guru for RDS will automatically detect, diagnose, and resolve hard-to-find database-related performance issues in minutes, not days.


AWS reinvent 2021

(Image credit: Future / Mike Moore)

So true…


There are three elements to forming a modern end-to-end data strategy, Sivasubramanian notes:

Modernize data structure – AWS has “unmatched maturity and experience”

Unify your data – connect everything together into a coherent system that is secure and well-governed

Innovate with your data – use AI and ML to come up with new approaches!


AWS reinvent day 2

(Image credit: Future / Mike Moore)

“AWS provides the most comprehensive set of services for the entire end-to-end data, analytics, and ML jpurney for all workloads and all types of data”, he notes, giving an overview of AWS’ existing tools and services available today.


AWS reinvent day 2

(Image credit: Future / Mike Moore)

Here he is – ready to share the AI and ML knowledge.

“Data is the underlying force that fuels the insights that help you do better business,” Sivasubramanian notes, showing some examples of using big data as diverse as Swimming Australia and NASDAQ.


Hello AWS fans, we’re back and reporting from the Day 2 keynote at AWS re:Invent 2021.

After a heavy news day yesterday, today it’s the turn of Swami Sivasubramanian, Vice President of AI/ML, AWS to tell us all about how the company is using the technology.


In other AWS announcements yesterday

  • 8 new Compute instances were announced including the fastest Intel Xeon scalable processor in the cloud
  • 5 new storage products including the lowest cost storage with millisecond retrieval, Glacier Instant.
  • 4 IoT-elated services with Twinmaker, where you can create digital twins of real world systems, the one that was caught our eyes
  • Plus 10 other new products like AWS Mainframe Modernization (because Fortran, Cobol will need to die out sooner rather than later, right?) capping a very busy first day.

Désiré Athow here, Managing Editor at TechRadar Pro, stepping in until Mike Moore comes back online later today.  Our sister publication, ITPro, also looked at the new RoboRunner IoT platform launched at AWS Re:Invent, one that allows you to, err, manage a fleet of robots.


And that’s a wrap! Selipsky leaves the stage to more Guns N Roses, and we’re all done for the morning here.

Thanks for following along our keynote, and stay tuned to TechRadar Pro for all the other news and updates coming out of AWS re:Invent 2021!


AWS reinvent adam selipsky

(Image credit: Future / Mike Moore)

Selipsky is back to wrap up this epic keynote with a final few thoughts.

“Ultimately what the cloud and AWS offer is the ability to transform,” he says, echoing the theme of transformation that’s run throughout the keynote.

“The cloud is an opportuntiy to reimagine everything – it provides a pathway to real transformation.”


There’s also quick mention of connected cars, with a new AWS IoT FleetWise platform allowing manufacturers to colelct data from millions of vehicles and make it easy to analyze in the cloud.


One final launch – AWS IoT TwinMaker, to make it easier for companies to create and use digital twins of real-world systems. It includes nifty tools such as pre-built conenctors to data sources, automatically-built knowledge graphs, and 3D visualizations and real-time updates.


Our next customer story comes from sticky-note and scotch-tape giants 3M, with Shaun Braun, SVP of digital transformation, explaining how the company is using AWS to make the most of innovation and become a digital-first organization.


Next up is a new partnership between Goldman Sachs and AWS, looking to offer GS customers quicker access to financial data to analyze and manage. 


AWS is doing its bit for training, Selipsky notes, looking to train 29 million workers in cloud skills by 2025 to deal with the explosion in cloud work.

The company has launched digital program AWS Skill Builder, and making learning cloud skills available on, as well as the AWS re/Start program to help those starting at the very beginning of their cloud journey.


AWS reinvent keynote roscoe browne

(Image credit: Future / Mike Moore)

Our next pathfinder is Roscoe Brown, one of the Tuskegee Airmen and a pioneering African-American pilot, who overcame racial discrimination to found landmark organizations and community. 


AWS reinvent 2021 sagemaker

(Image credit: Future / Mike Moore)

But how does AWS help people in your company access all the data they need? 

Selipsky explains how Amazon QuickSight offers dashboards to display data in a useful way, with QuickSight Q providing an easy way to get answers speedily and without hassle.

This is all part of the company’s push to democratize machine learning, he notes – something AWS is hoping to solve with SageMaker – but there is still more to be done.

The new Amazon SageMaker Canvas will let users create ML predictions even if they don’t have any ML experience, and with no need to write any code. This should let more users than ever before get the most out of ML, no matter what level of experience they have.


Data governance is the next stop for us, as Selipsky runs through AWS’ range of tools and services that allow you to control where your data resides.

Amazon S3 offers the most advanced and secure ways to ensure your data stays secure, he notes.


Selipsky is back now to talk more about machine learning.

“We want more customers to unlock the power of ML,” he says, noting that AWS  provides the broadest and most complete set of ML capabilities around.

Tens of thousands of customers are using AWS Sagemaker, with developers flocking to AI services such as chatbots, vision and speech, NLP and more.

“We know your data is on a journey – and all the stops on this journey matter,” he notes.


Our next customer talk is from United Airlines chief digital officer Linda Jojo, who outlines how the company has had to make the most of recovering from the pandemic.

United has just signed a deal to work with AWS when the pandemic hit, knocking a huge hole in its development, as its platforms were unable to scale down, as well as up.

It used a range of AWS tools, including Amazon S3, to build a new platform for the new way of travelling, automating COVID test validations and more.


Next we have AWS’ raft of analytics tools – digging through all your data to help you spot trends and more.

AWS knows that this is still a pretty tough deal for many people, and has today announced new serverless and on-demand analytics for Amazon Redshift, EMR, MSK and Kinesis.

Taking infrastructure out of the way, you no longer have to get down and dirty with the services, Selipsky says – and you pay only when the service is in use.

“This is big,” he says.


Our next launch and update is for AWS Lake Foundation. Selipsky announces the general availability of row and cell-level security for Lake Foundation – giving the chance to restrict access to specific rows and columns, and automatically filter and reveal data only to authorized users – a hugely important security boost.

There’s also the general availability of transactions for governed tables in Lake Formation, which automatically manages conflicts and erros, ensuring a consistent view for users, and eliminating need for custom error handling code or batching updates.


AWS reinvent 2021 keynote data journey

(Image credit: Future / Mike Moore)

Today though, we have a lot more time for collecting data and spotting patterns trends in the mountains of information we see every day, Selipsky notes.

“If we can revolutionise how we spot patterns….data will change all of our lives,” he says, “working with data is tricky, it’s not static, and every organization has different needs.”

“A modern data strategy knows data is dynamic…handling only a few stops on the data journey just isn’t enough.”

AI and ML increasingly part of the data journey, Selipsky adds – as is security, making this an increasingly complex journey for data.

“AWS knows how important this is to every customer…and that’s why we’re focused on building out all the critical needs for each step”


aws reinvent 2021 florence nightingale

(Image credit: Future / Mike Moore)

Our next superstar “pathfinder” is Florence Nightingale. The famous “lady with the lamp” was actually a pioneering big data geek, Selipsky says, having noted the link between hygiene and diseases, spotting patterns by collecting data into infections and deaths.


Dish wireless aws

(Image credit: Future / Mike Moore)

Dish Chief Network Officer Mark Rouanne is up next, to talk about the company’s work in offering cutting-edge mobile networks with the help of AWS.


AWS Private 5G

(Image credit: Future / Mike Moore)

How do we connect all the new devices a modern company uses to stay online, Selipsky asks. 5G offers a lot of promise, with low latency and high bandwidth, but developing can be complicated.

Luckily AWS is now launching AWS Private 5G – a new way to set up and scale a private mobile network in a few days rather than months.

“It’s shockingly easy”, notes Selipsky – AWS sends everything you need, from hardware to software to SIM cards. Automatic configuration makes it ideal for factories and workplaces, and you can ask for as many devices to be connected as you need.

“There’s nothing like AWS Private 5G network out there,” notes Selipsky.


AWS has been building bridges to your data centres, and wants to keep this trend going – “we’ll continue to build those bridges”, he notes.

Many companies might want to run some apps in data centres – and want some actual AWS in there to use the same API, hardware and tools, fully managed and supported by AWS. The company launched AWS Outposts two years ago, and is now pushing the edge of the cloud further with the general launch of the service today, across use cases from hospitals to oil rigs.


Another new launch – AWS Mainframe Modernization – which Selipsky says will help companies migrate, modernize and run mainframe workloads on AWS at a much lower costs than ever before.


For ML workloads, there’s also new Trn 1 and Inf1 instances “for every workload”, Selipsky notes, as machine learning plays a bigger role for many organizations.

“We know we’ll never be done innovating in compute,” he says.


AWS Graviton3 at reinvent 2021

(Image credit: Future / Mike Moore)

Time for EC2 – Selipsky runs through the wide range of systems on offer, as customers ask for more and more.

There’s now more than 475 different instance types available, he notes, for virtually every workload.

But AWS is now going deeper, down to the silicon, Selipsky says – noting how big a success Graviton has been.

And here’s the first big announcement of today – Graviton3 – “the next generation”. Offering 25% faster speeds, boosted performance for science, cryptographic and ML workloads, the G3 also uses up to 60% less energy.

There’s also a new C7g Instance for EC2 – the first available for Graviton3.


AWS reinvent basketball

(Image credit: Future / Mike Moore)

Selipsky is now looking at another gamechanger – 1930’s basketball revolutionary Hank Lucetti – “the most disruptive basketball player of all time” who came up with the running shoot technique.

“When you get pathfinding right – it’s transformative,” Selipsky notes.


AWS reinvent keynote nasdaq

(Image credit: Future / Mike Moore)

NASDAQ CEO Adena Freidman is the first customer use case on stage today, explaining how the organization is using AWS to help offer a huge range of services for its users across the world to help “redefine the global capital markets”.


“In the last 15 years, cloud has become not just another tech revolution, but a shift in how businesses actually function,” Selipsky notes. “There’s no business that can’t be radically disrupted.”

“And we’re just getting started,” he adds, noting that only 5-15% of spending has moved to the cloud, so there’s a big opportunity to come, with 5G and IoT becoming super important too.


AWS Reinvent keynote

(Image credit: Future/ Mike Moore)

Of those customers, Netflix, NASA and NTT DoCoMo are highlighted as some of the most innovative use cases for AWS.

Such customers are “pathfinders”, Selipsky notes – “they’re doing something unique”


S3 stores more than 3 trillion objects, AWS offers over 200 ully-featured services, with millions of customers around the world, the CEO says.

“We’re going to keep innovating to keep offeering the broadest suite of services, Selipsky notes”


Reinvent keynote

(Image credit: Future / Mike Moore)

AWS CEO Adam Selipsky is on stage, to the tune of “Sweet Child O’Mine” – it’s the 10th anniversary of AWS re:Invent, and the 15th anniversary of AWS.

Selipsky notes how tough the last few years have been, and how the company is partnering with charitable organizations around the world.

“It’s hard to believe that when we first started, the concept of cloud computing barely existed,” he notes. “It was slow, it was complicated, it stopped innovation…we knew there had to be a better path forward.”


First up we’ve got a run-through of AWS’ growth and successes over the past few years – it’s fair to say it’s come a long way since launching in 2006


Music time over – now for some keynote!


AWS re:Invent keynote

(Image credit: Future / Mike Moore)

It wouldn’t really be a tech keynote without some deafening 8am rock and roll, would it?


AWS re:Invent 2021 logo

(Image credit: Future / Mike Moore)

This is of course the first in-person AWS re:Invent since 2019, and thousands of attendees, customers and AWS employees have flocked to the Venetian Conference Centre in Las Vegas. Initial estimates are around 28,000 attendees, all jabbed and masked up, are in attendance – and with this being the first in-person event for some time, spirits are high!

Spread the love

Leave a Reply

Your email address will not be published.