Shiseido-owned beauty brand Prior is introducing a line of anti-aging eyeshadow sticks for women over 50 that make it easy to apply a swipe of color, as well as skin-caring ingredients. Prior is a Japanese beauty brand that’s devoted to mature women and it will soon be debuting Beautiful Eye Cream Colour. These cream eyeshadow sticks are infused with hero skincare ingredients like argan oil and hyaluronic acid to counter visible signs of aging for women over 50.
These multifunctional eyeshadow sticks boast brightening benefits, along with the ability to conceal wrinkles and hints of dullness. This skin-caring formulation is being introduced with four soft and flattering pastel colors (beige, brown, pink and lavender) that impart a glossy, bright finish.